Co-designing For Trust

B2C, Product Design, Roadmapping
Co-Designing for Trust (CDfT) aimed to address the growing issue of misinformation by creating customizable, community-focused resources. The challenge was to build a trustworthy digital experience that resonated with diverse audiences while establishing credibility for a new initiative, ultimately

Client

Co-designing For Trust

Role

Brand Strategist, Design Lead, Roadmap Strategist

Rebuilding Trust Through
Brand Strategy & User-Centric Product Design
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I led the rebranding, brand strategy, and UI execution for Co-Designing for Trust, ensuring that the platform communicated credibility, inclusivity, and adaptability. As misinformation continues to grow, trust in digital platforms is critical, and our goal was to create a cohesive visual identity that would resonate with diverse communities while reinforcing the project's mission.

Through a series of brand strategy workshops, we explored core values, audience perception, and positioning, leading to a redefined visual identity. I directed the creation of a geometry-based logo system, symbolizing unity, shared knowledge, and co-creation. The color palette—blues for trust, greens for growth, and warm tones for engagement—was chosen to reflect the brand’s mission of education, collaboration, and inclusivity.

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Brand Strategy & Rebranding

  • Led brand strategy workshops to define a trustworthy visual identity that aligned with the initiative’s mission of collaboration, education, and community engagement.
  • Directed the creation of a logo and visual language symbolizing unity and co-creation, reflecting the project's core principles.
  • Developed a color palette with blues, greens, and yellows, representing trust, growth, and engagement, ensuring the brand was approachable and professional.

User-Centered Design & Customization

  • Focused on designing a scalable, flexible UI that allowed users to tailor resources to meet their specific needs, ensuring the platform could adapt to various educational contexts.
  • Ensured the design was inclusive and engaging, incorporating interactive elements to foster deeper engagement.

Design Leadership & Product Roadmap Strategy

  • Led the creation of the design roadmap, prioritizing features and interactive elements based on user research and project goals.
  • Worked closely with business analysts, developers, and content teams to ensure alignment between design, functionality, and content strategy.
  • Ensured the platform was not only visually appealing but also functional and easy to maintain for future updates.
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Interactive Design Exploration

  • Explored gamification and interactive content features to engage users and increase retention, ensuring the platform was both educational and engaging.
  • Focused on dynamic interactions that encouraged users to participate and interact with the educational materials, boosting their learning experience.

Key Results & Impact:

  • Developed a credible, cohesive brand identity, aligning with the initiative's goals of trust and collaboration.
  • Created a user-centric platform that allowed for easy customization and adaptation to different contexts, enhancing accessibility.
  • Increased user engagement through interactive features and personalized learning experiences, improving platform retention.
  • Led cross-functional collaboration, ensuring smooth integration of design, content, and development teams for a cohesive product.
  • Developed a scalable UI system, enabling future platform updates and expansions without compromising performance.
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